Life turned upside down in 2020 with the onslaught of COVID-19. Across the world, people
hunkered down at home if they could, learning moved from the classroom to the living room
and uncertainty was at an all-time high. Like many industries, Steelcase had to make some
shifts—and leverage its remote work expertise in an extraordinary context to help customers
cope—and thrive—in their newfound home office. Steelcase called on Williams Group to create
materials communicating their new Work From Home Program to both salespeople and dealer
partners as well as externally to contract customers.
While individuals can place an order from the Steelcase Store, the Work From Home
Program was designed to enable contract customers to seamlessly select and order
wholesale furniture pieces from an existing contract. This provided choice and flexibility
to employees having to work from home during the pandemic.
Wg helped the core Steelcase team organize and synthesize multiple ordering processes
available to clients—and got to work creating materials to help Steelcase and dealers sell
select products via these channels. Project managers, designers and writers collaborated
on a collateral system at the start of the COVID-19 pandemic. Multiple newer tools are
still in development as we continue to support the Steelcase team.