Proud to be a Certified
B Corporation

As of December 2023, Williams Group is a Certified B Corporation™ (B Corp). This means we’re part of an international movement of purpose-led companies using business as a force for good. Like our clients, Wg cares deeply about the people and places our work touches. B Corp Certification is a great way to express our commitment and guide steady improvements in the good we do together.

How we’re measured

The B Corp Certification process, administered by the nonprofit B Lab, measures a company’s social and environmental performance, transparency, and accountability. To become certified, Williams Group underwent a rigorous review of the impact of our operations and business model—on our workers, customers, community and environment.

Through this third-party B Impact assessment, Wg earned an overall score of 94.1. It takes a score of 80 or higher to be certified as a B Corp, and the median score for typical businesses who complete the assessment is 50.9.

Where Wg shines

Caring is key to our success on every level. We hope you can see and feel it in how we work and the results we deliver. In fact, through this certification process, Wg received two Impact Business Model distinctions for proving that our strategic communications services generate significant and meaningful outcomes for underserved populations. This is especially gratifying knowing many of our clients are leading the charge on critical issues like equity in education, responsible manufacturing and safeguarding democracy.

In our first-ever B Corp assessment, Williams Group also scored well for the high satisfaction and low turnover of our employees, our equitable business practices and community contributions. Each year Wg donates at least 10% of our profits. We also do rewarding pro bono projects with West Michigan schools and charities. As we celebrate our 45th anniversary, we can confidently say that giving back is a big part of our history—and who we are today.

Looking ahead

What’s even better? B Corp Certification is neither static nor a solo act. It’s a journey in community that guides our continued growth and improvement. To stay certified, Williams Group must be re-assessed every three years to meet rising B Corp standards for social and environmental performance. Already at work identifying new priorities and steps forward, Wg is embracing this challenge and our role in positive systems change.