Approach
After a successful implementation, Steelcase engaged Wg to develop a series of initial training materials—and once again when the site expanded to support users around the globe. We contributed social media strategy to increase user adoption and deepen engagement with the new platform’s social components, as well as behind-the-scenes planning of interface design and layout, visual asset creation and consultation, and ongoing site maintenance. Wg created activity-specific user guides, training videos and webinars to support new and more engaged users. To roll out the training materials, we concepted and scripted a promotional video for Dealer Conference, and continued to highlight site benefits, training opportunities and updates in Steelcase News.
