Approach
As part of our creative exploration, Wg learned that Guardian Glass products feature prominently on some of the most architecturally significant buildings in New York City. We developed a promotional theme and integrated marketing plan designed to encourage architects attending the show to make time to tour the city, indulge their creative curiosity, and discover Guardian Glass in their favorite structures.
Wg created print and digital advertisements, event collateral, evites, social media posts and a custom microsite to promote Guardian Glass presence at the event. We developed an event guide for staff, handled a happy hour and giveaways for attendees, and provided onsite support.
