Founders Council Event Branding and Messaging
Amway
Opportunity
Amway™ recognizes its top business owners with a one-of-a-kind annual event—Founders Council. It’s a chance to express appreciation, share business updates and encourage growth. 2024 was a pivotal year—a chance to deepen Amway Business Owner understanding and adoption of the enterprise strategy. That’s why Amway sought a new communications partner. One with deep business strategy knowledge, precise project management skills and exceptional creative to help move this influential audience.
Approach
Williams Group created event branding and messaging that wowed. The unique event experience highlighted the business’s health and wellbeing focus, while reflecting the Alpine surrounding in Zurich, Switzerland. From invitations to activity cards, welcome packets to watch personalization, stickers to scripts, the branding and messaging did more than look lovely—it created a connected, intentional and motivating event experience. A standout piece was a custom workbook and folio. Used heavily by attendees, content was intentionally developed to keep key business objectives and plans top-of-mind in an easy and actionable tool.
We couldn’t have pulled off such a successful Founders Council without the Williams Group team. They delivered exceptional quality work, right on schedule, and managed to read our minds on how to best bring this event to life!
– Ashley South (Ellsworth), ABO Recognition, Global Sales, Amway