Capital Campaign Communications

Family Promise of West Michigan

Opportunity

For 25 years, Family Promise of West Michigan has been walking alongside families experiencing homelessness to provide safety, support and sustainability through a range of programs and services. Family Promise invited Williams Group to craft the communications for a bold capital campaign intended to elevate the organization’s visibility, expand its capacity, and amplify its impact amid serious need.

Results

Building on the selected theme and a vibrant palette of colors and photography, Wg developed a full suite of collateral, including brochures, correspondence, and presentation slides. “We love the Room to Grow theme — it puts kids front and center,” said Vice President of Advancement Kate O’Keefe. “And with the campaign materials, we are ready for our own season of growth.”  

BROCHURE
TRIFOLD
PRESENTATION SLIDES