Capital Campaign Communications

Family Promise of West Michigan


For 25 years, Family Promise of West Michigan has been walking alongside families experiencing homelessness to provide safety, support and sustainability through a range of programs and services. Family Promise invited Williams Group to craft the communications for a bold capital campaign intended to elevate the organization’s visibility, expand its capacity, and amplify its impact amid serious need.


Building on the selected theme and a vibrant palette of colors and photography, Wg developed a full suite of collateral, including brochures, correspondence, and presentation slides. “We love the Room to Grow theme — it puts kids front and center,” said Vice President of Advancement Kate O’Keefe. “And with the campaign materials, we are ready for our own season of growth.”