Opportunity
Among the world’s largest, most prolific glass manufacturers, Guardian Glass is featured in iconic skyscrapers, sophisticated motor vehicles and beautifully efficient homes. With Williams Group communications support, the company launched a set of new ClimaGuard™ residential glass products to help window manufacturers stay ahead of changing energy performance requirements and homeowner expectations for comfort and efficiency. The successful launches created an opportunity to elevate awareness and engagement with the ClimaGuard brand in a crowded, complex marketplace.
Results
ClimaGuard gained fresh visibility and buzz, especially among window manufacturers less aware of upcoming energy performance changes and often neglected by the most dominant residential glass suppliers. These customers valued the brand’s focused portfolio of residential glass with solutions right for every U.S. and Canada climate zone—and how Guardian Glass provides expert technical support, reliable supply and fast, efficient distribution from locations near them.
The ClimaGuard campaign made a splash with an ongoing ripple effect. We added new residential glass accounts to our customer list and strengthened many others. Williams Group helped us achieve this not only by creating powerful materials, but by listening—to our teams, our customers and what the market was telling us.
–Darlene Aldred, Guardian Glass Residential Sector Leader
