Approach
Wg provided graphic and editorial support for the assessment report written by the research firm, creating an iPad-friendly publication. We also wrote dissemination messages optimized for Irvine social networking strategies.
In the spirit of innovation and experimentation, Irvine asked Wg to develop a corresponding interactive infographic, designed to engage audiences with a narrative story and visual depiction of key evaluation findings.
The resulting microsite also provides a vehicle for readers interested in browsing 28 case studies of experiments by arts institutions participating in the initiative.
