To advance its mission of improving lives and strengthening communities in the Carolinas, The Duke Endowment focuses on strategic grantmaking, thought leadership and collaborative initiatives. Each year, the Endowment reports grantee and community impact in a way that reflects the priority, engagement and creativity of its work. And in 2020, the Endowment made a public commitment to “fight the pernicious effects of historic inequities and systemic bias across its work.”
For nearly 15 years, Williams Group has developed titles/themes and design concepts that creatively convey the focus and celebrate the work of the last year, as well as the organization’s now 96-year-old mission. For the 2020 Annual Report, we worked to develop a theme and visual approach that both reflects the Endowment’s commitment to racial equity as well as its ongoing work with children and families, rural churches and communities, in health care and higher education. The theme needed to evoke the inherent optimism and humility of The Duke Endowment, while acknowledging the atrocities and subsequent protests during the previous year, as well as the significant work that lies ahead. We provide content support and craft user experiences that reinforce the theme of that work—efficiently managing the process from strategy to production of print and online reports.
Roots for Growth was celebrated inside and outside The Duke Endowment. As in past years, the print and online formats offer multiple pathways to understanding the essence of the Endowment. They allow the organization greater creative freedom and the opportunity to reach ever broader audiences—all while effectively stewarding financial and environmental resources.
Launch the site
