Dale Johnson


Contact Dale


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+1 616 222 3600

What he does

Dale is quick to grasp complex topics and translate them into terms that are easy to understand, meaningful and moving. He is a strong content developer, who asks good questions and uncovers telling insights. He is unmatched in his ability to carry client intent and audience interests through every part of a project with fidelity and flare. Dale serves a wide variety of organizations in business and philanthropy, helping them achieve their objectives through compelling campaigns and presentations, product and program literature, web pages and interactive tools, as well as brand and mission messaging.

What he says

Communication is all about being exposed to new ideas, and reconsidering past ideas from a fresh perspective. The best communication leaves everyone involved feeling empowered and enthused. Encouraging that greater conversation is what inspires me as a writer, and I love helping others explore their own ideas.

What we say

Dale is as kind as he his capable, and that is saying something. Turn to him with a project challenge and you’ll always find good help and good cheer.

What he is inspired by

Dale has an aptitude for brainstorming, analyzing contexts and helping people say what they mean. His personable nature and passion for learning make him a valuable asset to any team.


Dale has a Bachelor of Arts degree in professional writing from Grand Valley State University. He joined Williams Group in 2012.