Virtual Assistant Integration Strategy

Opportunity

Automotive Industry Action Group (AIAG) is a collaborative hub providing a wealth of expert-created and vetted insights and tools to automotive professionals around the world. The organization was preparing to launch a new AI assistant that would allow website visitors to find and apply trusted industry expertise faster and more efficiently. AIAG invited Williams Group (Wg) to help integrate this asset into its brand, processes and complete portfolio of communications.

Approach

To deeply understand the AIAG Virtual Assistant’s (AVA) unique capabilities and value to key audiences, Wg interviewed the team who had trained AVA in automotive quality, supply chain and corporate responsibility. We also conducted a thorough audit of existing communications channels for reaching members, prospects and AIAG staff and board. With insights from this process, we developed a comprehensive integration plan to embed AVA across AIAG’s brand ecosystem through components that include:

• A robust message platform positioning AVA as a special part of the AIAG brand with her own memorable personality, voice and style. 
• Tailored audience messages responding to the unique interests of specific user groups.
• Application guidelines, graphics and animations of the AVA avatar designed by the AIAG team, which Wg refined for greater utility across platforms. 
• Mockups of core communications channels and materials where AVA will be featured such as the AIAG website, e-newsletters, training materials, print resources, event displays and more. 
• Promotional videos to bring AVA to life through the launch and beyond.