Business Strategy Facilitation and Communication

Steelcase Health


The Steelcase Health team embarked upon a significant redirection of its business strategy in 2012-13. Williams Group was deeply involved in this collaborative process. Based on our previous knowledge and understanding of the business direction, Williams Group was again asked to support the Steelcase Health team’s efforts to report progress and update business strategy accordingly.

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The updated business plan was shared with and approved by senior Steelcase leaders and available in several formats: large-scale print, PowerPoint and iPad. Each member of the Steelcase Health team received a copy, as well as access to all functional plans for the entire group from which daily work activity is driven and reported upon periodically. Both approach and format have proven highly practical and appealing, and will be used to update plans on an annual basis.