Achieve Magazine + Recognition



Each quarter, Achieve® Magazine recognizes the achievements and successes of Amway Independent Business Owners (IBOs). In 2008, Williams Group was approached to revamp this publication—showcasing achievement events, renewing focus on the Amway core values and spotlighting IBOs who personify these principles through their success, leadership, charitable acts, patriotic service and more.


From graphic concepts to copy editing and project management, Wg was pleased to help tell these stories in the pages of the all-new, highly visual, highly engaging Achieve Magazine. Expanding beyond the print publication, we also developed a companion interactive application featuring digital versions of select issues (eight total). This new format provided readers with links to deeper content and the ability to easily keep Achieve at their fingertips, wherever they go.

In 2010, Wg helped develop and launch, a virtual hub that expands on the content in each issue and offers readers the opportunity to engage with videos, photo galleries, Twitter feed and reader comments—taking recognition to a new level.

In addition to print and digital publications, Wg has provided onsite support for Achieve recognition events including art direction and development of graphics and printed collateral to highlight IBO successes.


Achieve Magazine continues to be a source of inspiration and kudos for the IBOs who receive the publication each quarter. Together, the suite of Achieve Magazine assets helps span recognition across media, creating a connected experience for IBOs around the globe.