Window InSight App

Guardian Industries Corp.

Opportunity

Guardian® residential glass audiences include major window manufacturers, builders and contractors who influence buying decisions. For many, a major barrier to selling high-performance low-E windows to consumers is a gap in knowledge and communications needed to overcome a higher first cost.

Results

With the Window InSight app in hand, a window salesperson becomes an instant expert in the value of low-E windows—sharing 3D animations that bring comfort and energy savings home, providing interactive tools that compare glass packages and showing videos that start conversations about high-performance benefits. Wg also was invited to create print and online ads promoting this free app in key trade publications.

View the App